Before launching her wellness ventures, Cristina helped scale Charlotte Agenda (now Axios Charlotte) from a small startup into a million-dollar media brand.
Grew annual revenue from under $100K to $1M+ in two years
Led business development, operations, and a hybrid creative team
Oversaw campaigns for 30+ sponsors including Bank of America, OrthoCarolina, Uber, and Red Ventures
Built national experiential activations for brands like Bud Light, CorePower Yoga, Simon malls, Stella Artois, and Fabletics
Created City Notes, a print newcomer guide that generated more than $100K in its first year